In October 2015, I gave a presentation titled "Designing Desirable Products" to a group of design students at the University of Central Arkansas. I was invited to show them how they might get started on digital design projects. In the talk, I make the case that good digital products are defined by their desirability. Then, I go into more detail on how we plan for and measure desirability while designing.
This talk is made for students who are just getting started in the world of web or UI design. If that's you (and even if it's not), take a look!