Introduction to Human Factors in Design
This course is run as a Socratic seminar, investigating knowledge and theories to support people-driven innovation as an inclusive co-creative process. Identifying, analyzing, synthesizing and evaluating many characteristics of audiences and contexts. These include physical, cognitive, cultural and social human factors as well as the economic, technological and environmental issues that inform and shape design responses.
Herron School of Art and Design
Credits + Contact
1.5 Credits / W 3:30-6:00pm
Upon completion of this course, students will be
- Identify, analyze, synthesize and evaluate the characteristics of audiences and contexts which
- design solutions must address including recognition of the physical, cognitive, cultural and social human factors as well as the economic, technological and environmental issues that shape design experiences.
- Communicate effectively in visual, written and oral presentations and demonstrate the ability to analyze and evaluate visual, written and oral presentations of others.
Levels of design analysis when evaluating audiences and contexts
- individual level of analysis
- social level of analysis
- cultural level of analysis
Human factors in design
- cognitive human factors in design
- physical human factors in design
- social human factors in design
- cultural human factors in design
Contextual factors in design
- economic factors in design
- technological factors in design
- environmental factors in design
Course syllabus (PDF)
A few of the selected readings from this course are listed below. This course is run parallel to Intro to Design Thinking. Some readings from that course are also used here.
Duhigg, Charles. How companies learn your secrets. (2012)
Jordan, Patrick. Human Factors for pleasure seekers. (2002) (From Design and the Social Sciences: Making Connections. edited by Jorge Frascara)
Kumar, Vijay and Patrick Whitney. Daily life, not markets: customer-centered design. (2007)
Sanders, Elizabeth B.-N. Co-creation and the new landscapes of design. (2008)
Robinson, Rick. What to do with a human factor. (1993)