Production for [digital] Design
Production for Design provides students with a basic understanding of business practices associated with planning and managing their print and on-screen design projects from beginning to end.
The course is not intended to be an in-depth comprehensive guide to production but focuses on what designers need to know—to talk comfortably about their design projects in professional terms, to ask the necessary questions, to reason effectively through the process and to be a productive team member in the production process.
Herron School of Art and Design
Credits + Contact
3 Credits / TR 9:00-11:30am
Upon completion of this course, students will be
- Explain the work-flow involved in completing professional jobs from beginning to end.
- Describe the basics of commercial printing: inks, specialty printing, binding, and commercial papers for use in creative and meaningful applications.
- Describe the basics for designing on-screen:, resolution, color, deliverable, tools and the constraints and roles for designing on-screen solutions.
- Effectively communicate with venders and other production or development experts.
- Explain basic business practices associated with commercial printing and designing on-screen —including writing specifications, obtaining cost estimates and approvals.
- Describe ethical issues and legal consequences associated with copyrights and licensing.
This course is set up to review a wide range of client-based deliverable projects: print collateral materials, book and binding solutions as well as on-screen communications in all capacities. In the professional world, as a designer and innovator of smart visual communications, you will be faced with coordinating designs across all media types.
50% Commercial print production, coordination and project management
50% On-screen design, coordination and project management
Class structure and format
Production is a lecture class with lots of hands-on examples shown. We try to keep a relaxed atmosphere. When you arrive go to your studio desk where role will be observed. Both sections will then combine for lectures—we will try our best to alternate rooms when lecturing.
Course Syllabus (PDF)
Class Schedule (PDF)
Presentation Slide Decks
The Pixel (PDF)
Screen Resolution (PDF)
Web Typography and Color (PDF)
The Graphic Designer's Electronic-Media Manual by Jason Tselentis
Forms, Folds and Sizes, Second Edition by Aaris Sherin and Poppy Evans